Tags are highly customizable labels for your contacts. They help you organize them based on information you know about the contact.

After you create tags and add them to your contacts, use filters to identify them later.

Use tag data to build segments and further target your contacts or message them with an Email, SMS or Facebook Message.

Tags do not update automatically, they are static and must be manually updated.

When to use tags

  • To add customised data points to your audience. Especially useful for data points outside standard ticket sales, location and personal data, for example 'likes techno' , 'lives out of state' and 'influencer'

  • To create a static group which can only be updated manually

  • Combine tags to create a segment

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