Tags are highly customizable labels for your contacts. They help you organize them based on information you know about the contact.
Use tag data to build segments and further target your contacts or message them with an Email, SMS or Facebook Message.
Tags do not update automatically, they are static and must be manually updated.
When to use tags
To add customised data points to your audience. Especially useful for data points outside standard ticket sales, location and personal data, for example 'likes techno' , 'lives out of state' and 'influencer'
To create a static group which can only be updated manually
Combine tags to create a segment