Filters can be used in either the Audience or Insights menu.

Use the filters in the Audience menu to identify segments, which you can target with advertising or send a tailored messages too.

In the Insights menu, use filters to reveal insights for a specific segment.

To get started you need

  • A Basic, Pro, or Plus subscription. If you're unsure what your subscription includes, please contact your account manager or

How to filter contacts

  • Navigate to the Audience menu

  • Click the Filter icon on top left of the audience table. This will expose to filter menu from the left side.

  • Choose +Add filter to reveal filter options

  • Full list of available filters

  • Select the filter you wish to apply and click Apply filter

  • The Audience table will adjust now to only reveal contacts which meet the filter criteria

  • To save this filter as a segment, click Save segment. Saved segments can be used to create a dynamic list, a Facebook Custom Audience or simply easy to recall for later.

  • Apply an additional filter by clicking +Add filter

  • Remove the filter by clicking Clear

More on filters

Combining filters: AND and OR logic

Filter options: 'registered to all' and 'registered to any'

How to filter Insights?

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