A tracking pixel is an HTML code snippet, which tracks a user's behaviour on a webpage.

  • You can add any html tracking to Audience Republic campaigns

  • Audience Republic does not support floodlight tags

To get started you need

  • A Campaigns subscription. If you're unsure what your subscription includes, please contact your account manager or sales@audiencerepublic.com

  • The full HTML code is needed to input the pixel on the campaign. Facebook calls this the "pixel base code." Example of Facebook pixel code below:

<!-- Facebook Pixel Code -->
<script>
  !function(f,b,e,v,n,t,s)
  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?
  n.callMethod.apply(n,arguments):n.queue.push(arguments)};
  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
  n.queue=[];t=b.createElement(e);t.async=!0;
  t.src=v;s=b.getElementsByTagName(e)[0];
  s.parentNode.insertBefore(t,s)}(window, document,'script',
  'https://connect.facebook.net/en_US/fbevents.js');
  fbq('init', 'INSERTPIXELID');
  fbq('track', 'PageView');
</script>
<noscript><img height="1" width="1" style="display:none"
  src="https://www.facebook.com/tr?id=INSERTPIXELID&ev=PageView&noscript=1"
/></noscript>
<!-- End Facebook Pixel Code -->

How to add tracking pixels to your Audience Republic Campaign

  • Navigate to the Campaigns menu

  • Find the campaign you want to add the pixels to and select Edit campaign

  • In Step 1, scroll to the bottom of the page and click Custom HTML to expand this section and reveal 2 text boxes: HMTL Head and HTML Body.

  • Insert the code into the HTML Head text box

  • You can insert more than one pixel into the HTML Head, simply add the second pixel code to the next line of text.

  • Once all code has been inserted to the box, click Next for Steps 2 - 6 to save your changes.

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