Segments are subgroups within your customer data. Save a filter to identify these segments, then send them targeted messaging or advertising. Marketing to segments allows you to tailor you messaging to resonate with your target audience and drive more ticket sales.

Most effective segments to drive ticket sales

Once segments are saved they update automatically, meaning anytime a new contact is added to platform and meets the filter criteria, they will be automatically added to the segment.

When to use segments

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