You can combine more than one filter to create more granular segments, such as registered for a campaign and purchased a ticket.

The AND and OR options determine how two or more filters should be combined.

How to use filters

To switch between AND and OR

  • When you apply more than one filter the AND logic will automatically populate
  • Click the AND to switch to OR logic and vice versa

AND Logic

The AND option will show contacts that meet criteria for all filters selected. For example, to identify contacts that registered for a campaign AND purchased a ticket, ensure the AND option is selected. The number of contacts in this dataset will be less than those using OR logic.

OR Logic

The OR option will show contacts that meet criteria for any filters selected. For exampled, to identify contacts that registered for a campaign OR purchased a ticket, ensure the OR option is selected. The number of contacts in this dataset will be more than those using AND logic.

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