When your event sells out, open up a wait list. Fans register for the wait list to buy tickets — if they become available. To bump up their place in line they can earn points.
- Leverage high demand events to capture more data - Build your audience and collect more data. Identify top and middle of funnel ticket purchasers to retarget, reducing your ad costs.
- Gauge demand for additional shows - Determine interest in an additional show based on the number of registrations for your wait list campaign.
- Build your audience to sell other shows/merch - You have total ownership of this data providing you the perfect jumping off point to market other campaigns.