Audience Republic campaigns use rewards to incentivize your audience to share, refer friends and follow you across social media. The rewards you set for your campaign are key to their success.

Presale Ticket Rewards 

Presale registration campaigns offer fans ticket incentives to register, e.g. exclusive early access to buy tickets or discounted tickets, not available to the general public. This base ticket incentive is what drives fans to register, so it is important to ensure you have a compelling offering. This reward can be for all registrations or for a tier of winners, eg top 300 point scorers win access to discounted presale tickets, all other registrations win early access to first release.

Days Like This Festival Example Ticket Reward
Days Like This Festival 2020 offered all registrations exclusive 48 hour access to buy discounted tickets before they go on sale to the general public.

Presale and Competition Prize Rewards
To incentivise fans to complete more actions (share, refer friends and follow you on social media) it is recommended you offer prizes to top point scorers. The most effective prizes are "Money Can't Buy Experiences" e.g. play pool with an artist, watch an act from side of stage or hang out backstage. It is recommended you offer runner up prizes as well. This makes winning more attainable for fans and will drive stronger engagement across your campaign overall.

 Beyond The Valley Presale Example Ticket and Prize Rewards

RNB Fridays Live Competition Example Prize Rewards


Get creative with your prizes, it will make your campaign standout and generate more viral word of mouth.

  • Meet & Greet

Play ping pong backstage with the band
Have a drink with the artist in their greenroom
Have an ice cream with the artist
The band plays in your back garden
Artist cooks you and friends dinner
Paints your portrait
Gives you a video call
Hang out on set while they film their new single
Helicopter into the festival with artist
Private Jet with artist between festivals

  • Side of Stage Viewing
  • 2 x Lifetime Tickets
  • Golden Ticket

2 tickets to all promoter shows for 12 months

  • Backstage Tour
  • Exclusive access to the Soundcheck
  • Package Experience  

Ultimate Experience - Flights, 4 x VIP tickets, hotel room / glamping, free drinks, transfer to and from, merch
Romance evening - dinner, 2 tickets, transfers, private VIP viewing area, free drinks, merch

  • Recovery Package 

Massage, hotel, meals, transfers, yoga / gym membership

  • Tickets to secret warm up party
  • Tickets to secret after party
  • Merch Pack for runner up prizes
  • Top 5 win 1 free ticket each
  • Sponsor / Associated brand prizes - great way to offer additional value to brand partners

$500 gift card
Shopping Spree
Drink Tokens
Access to branded VIP area

  • Skip the Queue (VIP entrance, priority access)
  • Mystery Prize - Fireball + Socks !?!? Meet us at the bar midnight Saturday to find out...

How to create a campaign

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