All campaigns require a single image, which is featured on the campaign page and in the news feed when shared by fans on social media. It is important to choose the right image as it will drive fans to register, share on social media and get their friends to register too.
The best performing images include:
• Event name / venue / date
• CTA "Enter to WIN the Ultimate VIP Experience!"
• Font size large enough to read on mobile
Competition on mobile
Competition shared to Facebook Newsfeed