To maximise results, the key is to drive as much traffic as possible to the campaign registration page, to reach a critical mass.
Once this critical mass has been reached, and fans have shared to social media, the campaign goes viral, with additional registrations coming from the shares.
Suggested channels to promote the campaign:
- Facebook paid advertising
- Facebook page post
- Facebook event post
- Instagram ads / posts / stories
- Email to your database
- Push from mobile app (if available)
Best practice is daily social posts, with the link alongside engaging content like videos and photos.